TixPass Selected for Korea's 'R-Voucher' Program — AI Docent & IoT Visitor Analytics Pilot at the Lee Ungno Museum

TixPass, a smart-ticketing and cultural-venue solution brand, announced that it has been selected as an implementing company for the Korea Ministry of Science and ICT's "2026 Digital Innovation Global Growth R-Voucher Program," holding its kickoff meeting at the Daejeon Information & Culture Industry Promotion Agency (DICIA) on April 24 and beginning its pilot in earnest.

The project, "A Public-Museum AI Docent & IoT Visitor Analytics Pilot," uses the Lee Ungno Museum (Daejeon Goam Art & Culture Foundation), a public museum in Daejeon, as its pilot site. The program runs for seven months, from May to November 2026.

TixPass will integrate three solutions in this pilot. The AI Smart Docent provides GPT-based commentary in four languages — Korean, English, Chinese, and Japanese — with IoT sensors recognizing a visitor's approach to a work and automatically delivering commentary, including per-artwork Q&A. The IoT visitor-analytics solution SENSEVIEW fuses BLE, UWB, and Wi-Fi RTT sensors for indoor positioning within ±2m, measuring dwell time per artwork, viewing flow, and real-time congestion. Both data streams are visualized in an integrated dashboard that supports data-driven exhibition planning.

According to the industry, most of Korea's roughly 1,300 registered museums and galleries are in a so-called "data black hole," unable to systematically collect visitor-behavior data; and despite rising numbers of foreign visitors, there are limits to securing multilingual commentary staff. Through this pilot, TixPass aims to widen commentary coverage and validate a model that turns once-vanishing viewing data into an operational asset.

Building on its public-museum pilot reference, TixPass plans to link with the KTSC Singapore overseas-PoC program to pursue an on-the-ground pilot in the second half of 2026, using it as a bridgehead into the Southeast Asian cultural-venue market. The global smart-museum solution market is projected at roughly USD 587 million in 2026, with the indoor positioning (IPS) market expected to grow 23.5% annually.

Our goal is to give visitors always-on multilingual commentary and to turn viewing data that used to disappear into an asset for the museum. We want to grow the Lee Ungno Museum pilot into a global reference for the Korean-style smart museum and take it to overseas markets. — Myungjin Baek, CEO of TixPass

About TixPass

TixPass is an integrated SaaS platform for ticketing, unmanned entry management, and visitor analytics, built for cultural venues and MICE — performances, exhibitions, expos, and museums. It offers dynamic-QR mobile tickets, an AI smart docent, and the IoT visitor-analytics solution SENSEVIEW, and is in operation at venues including the Lee Ungno Museum and SETEC.

Contact: sales@tixpass.co.kr